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Make informed decisions and avoid unnecessary purchases

We analyze sustainability data, explain considerations and highlight outstanding products
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Our Mission

"We want to enable everyone to make informed consumer choices. This requires absolute transparency on the impacts of buying products. We are on a mission to provide this transparency. We identify and review items that help us get more sustainable. We want to provide materials that advance environmental literacy.
In step 2 we want to keep pushing ourselves and the boundaries of what seems doable. We strongly believe soon there will be the first real net-zero products available. We want to produce such a product ourself while documenting every step of the journey there. Hopefully inspiring people to imitate and experiment themselves."