Cookies help us improve our site.

We use cookies to understand your preferences and make sure you have the best experience on our site. By using Project Count, you accept our use of required cookies. You can change your settings below .

Accept Cookies

Manage Consent Preferences

Choose what cookies you allow us to use. You can read more about our Cookie Policy.
Strictly Necessary Cookies

These cookies allow core website functionalities. The website cannot be used properly without strictly necessary cookies.

Performance Cookies

These cookies are used by third-party analytics tools to capture user behavior on our website to understand user interactions and make product improvements.

Marketing Cookies

These cookies are used by third-party companies to remember visitor behavior across the website to deliver relevant promotions and other content on external platforms.


The Start

We started out in the living room of my small apartment end of 2021 with the goal of making environmental impact easier to measure in daily life. After some months of interviewing and researching we decided to build something that would best be described as a carbon footprint step tracker for groceries. Our goal was to make footprints universally accessible when shopping. We built, launched and advertised the MVP within months.... At first the functionality and design where rather shitty. From a technical perspective the main challenge was getting the footprint data enriched and to a usable point, and then coming up with algorithms that can ensure a reasonable mapping towards the actual products. We tried to grow our user base any way we could think of but ultimately we decided to give in and pivot towards other solutions.

[read more]
The App

The idea is simple. Take a picture each time you go grocery shopping and the app will provide you with the carbon footprint per item. Also it gives simple suggestions where easy improvements could be found. Over time you get a pretty good understanding what drives your footprint and the app helps to make progress measureable. This makes it easier to improve your carbon footprint in daily life. Our app can still be downloaded (at least in Germany) and used but currently there is no further development going in.

About us

Project Count is run by Timo and Simon. Having been friends since college, both of them are passionate about making a real impact. For us this means experimenting with stuff that might make our own footprint better. Our main critique with the current state of sustainability efforts is the lack of accessible information. We realized that we have a passion for trying products that make our own daily life a bit more sustainable, so we decided to start selling selected products along with the most thorough investigation possible.
We will continue to research and experiment - and of course document and share it on here. There are amazing options out there and we intend to find them. Also we are exploring the possibility to develop products ourself, more on that (hopefully) soon.

Current Status

As promised we want to be as transparent as possible about our current status. We are currently working on getting the new website and store published. We are working hard to ensure we have a baseline of content already available for the launch - but of course we are far from done.
Also we are looking into options for producing our first own product. We are currently in talks to create an "urban" garden to grow the required crops.
We have started with phase 1: Pre-cultivating some of the ingredients for our first product.

Product Development - Phase 1: Pre-Cultivation

The crops we want to cultivate (tomatoes, chilies and onions) need to be pre-cultivated inside before moving them outdoor around May.


  • Plant containers (2nd hand, giveaways - 0g CO₂e)
  • 20 l regular plant soil, we still had laying around (1,5 kg CO₂e)
  • Seeds (from family & friends last harvest - 0g CO₂e)
  • ~10 l tap water (0,14g CO₂e / liter = 140g CO₂e)

Considerations (minimize inputs!):
  • Using reused containers saves unnecessary emissions
  • Next time: replace regular soil with biochar mix
  • No extra heating needed, use living area that is heated anyways

read more..