"We want to enable everyone to make informed consumer choices. This requires absolute transparency on the impacts of buying products. We are on a mission to provide this transparency. We identify and review items that help us get more sustainable. We want to provide materials that advance environmental literacy.
In step 2 we want to keep pushing ourselves and the boundaries of what seems doable. We strongly believe soon there will be the first real net-zero products available. We want to produce such a product ourself while documenting every step of the journey there. Hopefully inspiring people to imitate and experiment themselves."